Sales Centre

The Waterfront

A modern interactive sales centre

Frasers Property Australia is a diversified property group with activities across Australia covering the development of residential land, housing and apartments, commercial, retail and industrial properties, and property management.

Business Need

The Waterfront, Shell Cove is located on the idyllic NSW South Coast and offers an incredible coastal lifestyle in a unique beachside community. Frasers Property needed a strong technology partner to set up and deliver the latest display technology for their new sales centre, along with a fully integrated and interactive listing platform.

Our Approach

Our team stayed on site for a few days during the construction, working closely with the builders, electricians, interior designers and IT teams, to mount and set up all touchscreens, mini-computers and iPads and make sure everything is in place and is accessible online.

FirstVue, our 3D interactive platform, was displayed on the touchscreens and iPads, empowering sales agents with modern sales tools, featuring interactive 3D models and up-to-date floorplans and pricing.

Our seamless integration with their CRM and database has allowed us to provide them with up-to-date data, whilst having agents at the head office continue to use their internal management system to manage their properties and new releases.


The Waterfront, Shell Cove sales centre is now open and has already attracted thousands of people. Our technology has provided engaging tools to showcase and sell the new releases and a remote access solution that saves hours of driving from Sydney to the site.